The way we see the world can change the world. In this book, Willie Cheng frames and explains the nonprofit world while providing fresh insights as to where and why it works - or not.
He covers a spectrum of nonprofit paradigms including:
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The structure of the marketplace - challenging whether a “marketplace” truly exists.
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Concepts of nonprofit management - disputing why charities must follow corporate mantras of growth and reserves accumulation.
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Philanthropy and volunteerism - questioning the motivations of givers.
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New social models of social enterprises, social entrepreneurship and venture philanthropy - seeking to explain why these may not have worked as intended.
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Nonprofit quirks - showing how the rules can result in the extension of the rich/poor divide into the charity world and make fundraising inefficient through an efficiency ratio.
In describing his ideas through an easy writing style and hearty anecdotes, Cheng engages and provokes the reader with a strategic review of the status quo as well as the enormous potential in the nonprofit world. After all, as Cheng describes it, charity is no longer simply about “Just Doing Good” but “Doing Good Well.”
